At Cycle Gear Shop, we value your trust as much as you value your cycling performance. Just as we carefully select every component we sell, we’re equally meticulous about protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit rideelitecycling.com.

1. Information We Collect

We collect information to provide you with the best cycling gear shopping experience:

  • Personal Information: When you make a purchase, we collect your name, email, shipping address, and payment details (processed securely through our payment gateway).
  • Browsing Data: Like adjusting your bike for optimal performance, we track browsing behavior to improve our website (pages visited, products viewed).
  • Device Information: We collect technical data (IP address, browser type) to ensure compatibility across devices.
  • Communication Records: When you contact our support team, we keep records to provide better service.

2. How We Use Your Information

Your data helps us deliver the seamless experience cyclists expect:

  • Process orders for your performance components or family cycling gear
  • Provide customer support for your cycling needs
  • Improve our product selection and website functionality
  • Send relevant offers (only with your consent)
  • Prevent fraud and enhance security
  • Comply with legal requirements

3. Data Sharing & Disclosure

We treat your data like we treat our premium components – with care and precision:

  • Service Providers: We share necessary information with payment processors, shipping carriers, and IT services to complete your order.
  • Legal Requirements: We may disclose information when required by law or to protect our rights.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred.
  • Never Sold: We don’t sell your personal information to third parties.

4. Data Storage & Security

We protect your data with the same commitment we apply to our CPSC/CE certified helmets:

  • All transactions use 256-bit SSL encryption
  • Payment details are processed through PCI-compliant services – we never store full card information
  • Regular security audits of our systems
  • Data is stored on secure servers with limited access

5. Your Rights & Choices

You control your data like you control your bike:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request removal of your data (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing communications
  • Restrict Processing: Limit how we use your data
  • To exercise these rights, contact us at [email protected]

6. Cookies & Tracking Technologies

Our website uses cookies like your bike uses components – to enhance performance:

  • Essential Cookies: Required for basic functions (shopping cart, checkout)
  • Performance Cookies: Help us improve the website
  • Marketing Cookies: Used only with your consent to show relevant ads
  • You can manage cookie preferences through your browser settings

7. International Data Transfers

As a global cycling retailer (serving most regions except some remote Asian areas), your data may be transferred internationally. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

While we sell children’s bikes and gear, our website is not directed at children under 16. We don’t knowingly collect data from children without parental consent.

9. Changes to This Policy

We may update this policy occasionally, just like we update our product line. Significant changes will be notified through our website or email.

10. Contact Us

For privacy-related questions, contact our Colorado-based team:

Cycle Gear Shop
1059 Berry Street
Colorado Springs, CO 80918
Email: [email protected]

Ride safe, shop secure – The Cycle Gear Shop Team